Tips for Negotiations

Whether you love negotiations or you’d rather avoid them, there are ways to get the most out of them. At Northern Risk Equity, we’ve spent years creating mutually beneficial acquisitions for insurance agency owners, and negotiations are one of our favorite things to do. We want to give you some tips that can act as starting points as you prepare to sell your agency. 

Negotiations Don’t Have to Be Head-Scratchers 

We’ve compiled our favorite tips for making negotiations work for you. Keep the following insights in mind.

  • Don’t focus all your energy on price. 
  • Prepare a walk-away number. 
  • Strategically make concessions. 
  • Be aware of your negotiations partner.
  • Do your research. 
  • Consider making the first offer. 
  • Be okay with walking away. 

Selling an agency you’ve worked hard to build can be a daunting experience. Choose Northern Risk Equity. Specializing in acquiring agencies that offer employee benefits, property insurance, and casualty insurance, we’re here to serve.